About Beatrice Holiday...

The birth of Beatrice Holiday - Wheel Cute Couture
came to be after countless mishaps on my cruiser bike.
Fallen lipstick into a gutter, lost credit card that slipped out
of my pocket while in transit, keys that slipped thru
the crack of my basket into another gutter. Lots of
roadkill left in my path! I figured I wasn't the only one... right?
So, I created a line of accessories (handlebar bags that convert into
a shoulder bag, matching seat covers and recycled innertube jewelry)
that make you and your bike stand out from the pack!

Cruising around the neighborhood is something that is
second nature to me living in sunny Denver, Colorado
and NOW Venice, California (for the winter).
I love to cruise to the farmer's market, the beach with my dog
and meet up with friends that are also on their cruisers.
It's just part of my everyday routine... so, naturally I wanted to
pimp out my ride a bit - and doing so with vintage fabrics and
naming the line after my NANA make it all the more perfect!

I also wanted to support an alternative mode of transportation
and promote the positives of biking versus driving your car.
Beatrice Holiday donates a percentage of profits to local
bike shops that offer FREE parts and knowledge.
Change at a community level.

Thank you supporting locally made and eco-friendly & vegan products.

- Alison Franson "Cruise the Streets in Style!"

Copyright 2009. All Rights Reserved. Beatrice Holiday - Wheel Cute Couture.